Branding, tagline and visual identity for a new player in the security industry
U.S. Secure Ventures is a commercial security provider with an ambition to grow from regional leader to the nation's authority in commercial and integrated security. Their goal is to be the smartest and most efficient security company in the marketplace. To help reach their ambitious goal, we equipped USSV with an ambitious purpose to empower the protector in all of us.
We worked closely with them to create a brand, purpose and proposition which summarized a complicated offering into a simple, human benefit. The logo, is full of symbolisms that reflect security and vigilance. Simple, timeless and bold, the logo is designed to make USSV stand out in an overcrowded and unsophisticated security provider marketplace.