AAF Dallas – "Locally Grown"
The American Advertising Federation came to us to help brand the 2019 Dallas ADDYs award show. With the creative community in Dallas growing, they tasked us with helping put Dallas on the national map.

Although our work is seen across the country and oftentimes across the globe, it’s all locally grown right here in Dallas. As exporters of creativity, we plant fresh ideas, nurture them until they bloom and ship them out for the rest of the world to enjoy.

To introduce the award show, we featured members of the Dallas advertising community from various agencies in a shot-for-shot remake of the RAM "Farmer" Super Bowl commercial created by Dallas-based agency The Richards Group.
We also developed a series of videos with a realistically satirical view into the "farm to table" process of developing our locally grown creative product.
We also designed and produced the winners book for the award show.
Agency: Richards/Lerma​​​​​​​
Art Director: Ruth Lovati, Amanda Archey, Devin Edwards
Copywriter: Madeleine Glenski
Creative Director: Rodrigo Maycotte
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