Insight/
The Nashville Hot Chicken craze has reached a fever pitch. With an increasing amount of restaurants popping up, Hot Chicks Chicken needed a bold personality to match their flavor.
We developed a brand identity and campaign to launch Hot Chicks as a plucky new contender full of personality, and an attitude born directly from the searing-hot flavor of their food.
Approach/
Elicit people’s burning desire for hot chicken.
Nashville Hot Chicken has a double allure: flavor and spice. Through a teaser campaign leading up to launch, we sought to entice people’s curiosity around the highest heat level in our menu – the “Hot AF.”
Detail/
Our collaboration included designing a dining experience where no detail was spared. Extensive design and writing went into every square foot of the restaurant. This went as far as designing special tray liner paper for each heat level.
Social Content/
Thank you/
