The Idea: Encourage those seeking high end European-style cabinetry to see Hinged as the way to bring lasting beauty and function to their everyday life.
Many think only German brands provide well-designed, modern, custom kitchen cabinetry. The work seeks to position the Austin-based company as a gem that’s been hidden in plain sight, right in your backyard.
A marriage of German precision with Texan vitality.
The rebrand reflects the fully customizable cabinet systems crafted by Hinged, and juxtaposes the technological precision used to craft the cabinets with Texas passion and pride.
Additionally we developed a visual system with icons of the elements Hinged uses most in their cabinetry, which we intersperse through their collateral.