GameStop Machinima Campaign
Machinima is a technique involving the use of video games and other computer engines to create a cinematic production.

 For years, we developed a series of TV commercials created entirely using this technique in order to promote various offers. 

The trick was to get video game characters to act and speak in ways that weren't typical of the game, always using the benefit as the focal point of the spot. This made for some awkwardly entertaining spots.

Battlefield 3 "Golf" :30 TV
TV spot promoting one of GameStop's pre-order incentives: The Physical Warfare Weapons Pack.

Agency: The Richards Group
AD: Rodrigo Maycotte
CW: Joey Googe
Production: RoosterTeeth
Mortal Kombat "Kiss" :30 TV
:30 TV spot for GameStop's pre-order exclusive for Mortal Kombat: Scorpion's Vintage outfit skin.

Agency: The Richards Group
AD: Rodrigo Maycotte
CW: Jeff Hodgson
Production: Rooster Teeth
Prototype 2 "Action Movie Heller" :30 TV  (x2)
Series of two :30 TV spots for GameStop's pre-order exclusive promoting Prototype 2: a move called the Bio-bomb Butt-Kicker.

The move was so ridiculous, we just had to make the spots equally ridiculous, with the help of our favorite 80s action movies.

Agency: The Richards Group
AD: Rodrigo Maycotte
CW: Jeff Hodgson
Production: RoosterTeeth

Portal 2 "GlaDOS Always Liked You Best" :30 TV
Envy meets fashion. Orange gets jealous at Blue's new GameStop skin and gets some payback.

Agency: The Richards Group
AD: Rodrigo Maycotte
CW: Stuart Hill
Production: Rooster Teeth
Gears of War 3 "Remix" :30 TV
Music-based :30 TV spot for GameStop's pre-order exclusive for Gears of War 3

Agency: The Richards Group
AD: Rodrigo Maycotte
CW: Chris Cannon
Music: SonixPhere
Edit: 3008 Editorial
Donkey kong country returns "ode" :30 TV
Poetry meets Potassium in this ode to the hero fruit in Donkey Kong Country Returns.

Agency: The Richards Group
AD: Rodrigo Maycotte
CW: John W. Baker

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