FIAT - "Endless Fun" Campaign
Full-line brand campaign for FIAT, based on a series of animated GIFs we filmed, andimated, and created ourselves with the goal of promoting their Tumblr page. We later cut them into a series of TV spots and ran the GIFs under the "Endless Fun" tagline, which encompasses both the essence of animated GIFs and the full line of FIAT cars.
Agency: The Richards Group
AD: Rodrigo Maycotte
CW: Joey Googe
The Spots
FIAT Tumblr Account
![](https://cdn.myportfolio.com/e860b4a2f478fab8cb13198008b924ac/5902b4df122d204ce1e39e0a_rw_1920.png?h=6a6a078ca3933c61bac344b7413321a2)
![](https://cdn.myportfolio.com/e860b4a2f478fab8cb13198008b924ac/ce28851f235e579a8812d66b_rw_1920.png?h=06ef4babf8ff7e7bb63261a5e82a5a0d)
GIFs on Twitter
![](https://cdn.myportfolio.com/e860b4a2f478fab8cb13198008b924ac/da9096e40087237bd1a30fe0_rw_1920.png?h=a6e7997ce1cc07bd89720395c9ff130d)
The GIFs
![](https://cdn.myportfolio.com/e860b4a2f478fab8cb13198008b924ac/29eda78d591b7ffec8938476_rw_600.gif?h=f3a4cc11c25aae72e015dec3ee90c458)
![](https://cdn.myportfolio.com/e860b4a2f478fab8cb13198008b924ac/3c9b3013e7a962dc2eed0b33_rw_600.gif?h=c5c37c79da922b82121e790752662984)
![](https://cdn.myportfolio.com/e860b4a2f478fab8cb13198008b924ac/34d3cda2f0739257fd47665a_rw_600.gif?h=38d2d6b68594678ba926c2dfe1a303f3)
![](https://cdn.myportfolio.com/e860b4a2f478fab8cb13198008b924ac/84b3c07ff7420fa1e9671249_rw_600.gif?h=bc9a86a825143acb5293f40d7eaf3b70)
![](https://cdn.myportfolio.com/e860b4a2f478fab8cb13198008b924ac/bf3ae2f6f90981f00f7ce31d_rw_600.gif?h=1a171570f2ac231029d5582f3b52c384)
![](https://cdn.myportfolio.com/e860b4a2f478fab8cb13198008b924ac/25ebc911d9a193851a5ba1f5_rw_600.gif?h=bb57cabbf2f2cc5f94907b584f58f9c7)