Fable III - Fart-a-Friend Widget
The idea was to promote the upcoming release of the Fable III video game. GameStop's exclusive incentive offer was the Inquisitor Sword, which rewards you for performing evil deeds in the game.

One of such deeds is farting in villagers' faces.

Under our concept "Being Bad is more Fun", we created a widget that allowed users to upload friends' faces to the video and have the Fable III hero fart on their faces, and share it through Facebook, Twitter, etc...

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