Description
The 2014 Chick-Fil-A Calendar.
Fields
Advertising, Art Direction, Graphic Design
Date
2013
Chick-Fil-A - The 2014 Calendar
  • Chick-Fil-A - "Greetings From the Cows" 2014 Calendar + "Traveling Cows" Digital Campaign
     
     
    The 2014 Chick-Fil-A calendar.
     
    We created a calendar in which we follow a family of cows as they travel across the USA.
     
    Furthermore, in order to extend the calendar's relevance throughout the year, we launched the "Traveling Cows" campaign so that users could followe the cows on their trip year-round.

    Agency: The Richards Group
    AD: Rodrigo Maycotte      Photographer: Andy Mahr
    CW: Stuart Hill                  Retoucher: Scott Dorman
     
  • Detail
  • January - Crystal River, Florida.
  • February - Appalachian Trail.
  • June - Lake Fon du Lac, Wisconsin.
  • July - Modern Art Museum.
  • August - Venice Beach, California.
  • The monthly offers were designed as passport stamps.
  • There is a souvenir from the place the cows are visiting each month, on the bottom right corner.
  • Each month has a watermark of the state the cows are visiting.
  • Spreads
  • "Traveling Cows" Digital Campaign
     

    The cows posted on their social media accounts, sharing all of the places they visited on their way to each month's hero location.